Anheuser-Busch InBev, the world's leading brewer, has announced a significant drop in net profit for the second quarter. Despite seeing growth in several regions, a decline in U.S. volumes has had a notable impact on the company's overall performance.
Decline in U.S. Volumes
In its latest financial report, Anheuser-Busch InBev revealed that overall volumes fell by 1.4% in the second quarter, in line with market expectations. However, this figure was largely influenced by a sharp 14.5% decrease in North America volumes.
This decline in volumes can be attributed to a boycott that was initiated by social-media influencer Dylan Mulvaney after receiving a personalized can of Bud Light as a gift. Her Instagram post criticizing the brand sparked widespread dissatisfaction and led to a drop in sales not only for Bud Light but also for other brands under Anheuser-Busch InBev's portfolio.
Poor Net Profit Performance
Anheuser-Busch InBev reported a net profit of $339 million for the quarter, a significant decrease from the $1.60 billion recorded during the same period last year. This figure fell short of the FactSet consensus of $613.35 million.
Revenue Growth and Outlook
Despite the disappointing net profit results, Anheuser-Busch InBev experienced growth in revenue during the second quarter. Revenue increased from $14.79 billion to $15.12 billion, driven by pricing strategies, premiumization efforts, and other revenue-management initiatives. The revenue growth of 7.2% surpassed the market consensus of 6.4%.
Looking ahead, the company remains optimistic about its future prospects. Anheuser-Busch InBev reaffirmed its expectation for Ebitda (earnings before interest, tax, depreciation, and amortization) to grow between 4% to 8% in 2023, in line with its medium-term outlook. Additionally, the company anticipates revenue growth to outperform Ebitda through a combination of increased volume and pricing.
Anheuser-Busch InBev's second-quarter performance fell short of market expectations due to a decline in U.S. volumes. However, the company remains focused on driving revenue growth and maintaining its positive outlook for the future.